Felix Bräutigam stands out as a leading strategist within the European automotive sector.
Having served on the Executive Board of Jaguar Land Rover (JLR) and as CEO Europe of Porsche, he merges a strong results-driven approach with a profound insight into how brand strength, customer experience, and profitability complement each other rather than conflict.
His main objective is to sustainably enhance corporate value by clearly integrating strategy, brand, and commercial excellence.
Felix Bräutigam Lecture topics
- Profit & Brand: The perceived contradiction as a competitive edge.
How organizations can boost margins, desirability, and customer closeness simultaneously – and which pricing, portfolio, and positioning levers have the most impact.
- Modern Luxury & Customer Experience: Transitioning from Product to Relationship
Why contemporary luxury is defined by experiences, services, and trust – and how to craft customer journeys that foster loyalty and profitability.
- ACES Future (autonomous, connected, electric, shared): Viable business models
Which new business models are substantial, how to test and scale them – and how companies can position themselves for this without risking their core operations.
- Two brands, one strategy: Achieving clarity in positioning and portfolio
How to refine brands, highlight differentiation, and resolve internal conflicts – from product strategy to communication architecture.
Additional topics include:
- Turnaround & Strategy
- Trends, especially Consumer, Digitalisation, Mobility
- Culture change, including cross-cultural and international aspects
- Internationalisation – China, Europe, US Triad
- Brand building and Brand management
- Customer Obsession: Customer Journey, Customer Experience
- Customer Centricity
- Product Innovation and Development
- Sustainability & Corporate Governance
In his role as Chief Commercial Officer at Jaguar Land Rover, Felix Bräutigam led the commercial transformation by enhancing profitability while modernizing the customer experience. He also advanced new business models and prepared the company for the ACES future, focusing particularly on product strategy and positioning to distinctly define two independent, modern luxury brands: Land Rover and Jaguar.
Before that, he contributed to Porsche’s success in various leadership roles. During a period when the company evolved from a takeover target to one of the most profitable OEMs, Felix Bräutigam held key responsibilities, culminating in his position as CEO Europe. His roles also included CEO France and oversight of national sales companies and marketing communications.
He started his career at General Motors (Saab, Opel, Vauxhall). Felix Bräutigam holds an MBA from WIU, USA, a degree from the University of Mannheim, and completed the Top Executive Program at MIT/HEC/Shanghai University.
Felix Bräutigam: “My leadership philosophy was shaped through transformation under pressure: lasting success arises from combining seemingly opposing elements such as visionary strategy AND precise execution, brand strength AND strict profit discipline, transformational leadership AND the willingness to make difficult decisions.”
I am endlessly curious and dedicated to one question: How can we generate more value? Value for the company, the brand, and – most importantly – the customer.” – Felix Bräutigam
