Lars Silberbauer is a global Chief Marketing Officer, transformation leader, and keynote speaker relied upon by senior executives to foster growth, maintain relevance, and implement large-scale change.
He is widely recognized for his role in transforming LEGO into a worldwide digital content and storytelling leader, revolutionizing how brands establish relevance, community, and commercial success in a platform-centric environment. Lars Silberbauer subsequently served as Chief Marketing Officer for the Olympic Games, overseeing global marketing and digital strategies for the Tokyo 2020 and Beijing 2022 Olympics.
Lars Silberbauer: “The next decade of Marketing will be won on one Thing: Trust”
Earlier in his career, Lars was Senior Vice President at MTV / Paramount, where he led digital transformation at the heart of global entertainment and youth culture. He later took on the role of Chief Marketing Officer at Nokia, contributing significantly to the revival of one of the world’s most iconic technology brands across various markets.
Lars Silberbauer Keynotes
- From Disruption to Reinvention
How Global Brands Win in Periods of Rapid Change
Disruption is unavoidable – reinvention is a choice made by leadership. Drawing from his direct experience at LEGO, MTV, and the Olympic Games, Lars offers actionable frameworks for navigating uncertainty, uniting organizations around change, and converting bold strategies into tangible business outcomes.
- How LEGO Became a Global Content Powerhouse
Transforming a Legacy Brand into a Digital Growth Engine
What does it take for a century-old company to become one of the world’s most successful digital storytellers? Lars guides audiences through LEGO’s digital transformation and explains how leaders can go beyond products and campaigns to create scalable content ecosystems, engaged communities, and sustainable growth.
- Creating Timeless Brands in a Timely World
Maintaining Relevance Without Losing Your Core Identity
In a world of constant trends and rapid cultural shifts, relevance is delicate. Lars shares insights from leading global brands on evolving while preserving core identity – balancing speed, authenticity, and enduring brand value.
- The Human Algorithm
AI, Creativity, and the Future of Marketing
While AI is transforming marketing, leadership and human insight remain essential. Lars dispels the hype to highlight where AI adds real value, how to safeguard brand authenticity, and how leaders should steer creative teams in an increasingly automated landscape.
- Lead like LEGO
Building High-Trust, High-Performance Organizations
LEGO’s achievements are rooted in its people, not just its products. Lars explains the leadership principles behind LEGO’s culture of trust, autonomy, and collaboration, and how these can be applied by leaders to develop resilient, high-performing teams.
Throughout his career, Lars Silberbauer is recognized for converting strategy into action – aligning brand, marketing, product, data, and commercial performance to achieve measurable business results. He is comfortable operating at board and C-suite levels and serves as a trusted advisor to leaders managing growth, disruption, and transformation on a large scale.
Client Feedback:
“Lars was rated among the top three speakers at the event. His session was distinguished by its honesty, clarity, and strong link between creativity and business.” – Cannes Lions
“Extremely well received by our senior audience. Lars connected strategy to execution in a way that was immediately relatable.” – TikTok
“A strong and thoughtful keynote. Clear, engaging, and highly relevant for our teams.” – Google
“Lars understands global brands from within. Practical, relevant, and well aligned with the challenges senior leaders face today.” – Coca-Cola
“Credible at the C-suite level and easy to engage with. The session sparked meaningful discussions beyond the room.” – Zurich Insurance
Lars Silberbauer has received an Emmy for his contributions to global broadcasting and content teams and has been acknowledged by McKinsey and The Holmes Report as one of the world’s top CMOs. He also delivers a select number of keynote speeches annually.
