Cay von Fournier – A true polymath, Dr. Cay von Fournier is an entrepreneur, medical doctor, trainer, and author. He is recognized as one of Germany’s leading speakers and a specialist in holistic corporate management.
As the founder and proprietor of SchmidtColleg, he provides consultancy to renowned companies worldwide, applying a comprehensive approach to corporate governance. He emphasizes the importance of practiced values and a healthy lifestyle. To support this, his company has created a model called ‘entrepreneurial energy,’ which offers a practical framework for understanding corporate governance theory and enables businesses to implement tailored company-specific and individual strategies.
Cay von Fournier began his entrepreneurial journey while still in school by developing software systems for construction industry firms. He founded his first company at 22, later pursued medical studies, and earned his medical doctorate from Humboldt University in Berlin. In 2002, he obtained a PhD in economics from the Dresden University of Technology (TU Dresden).
His presentations primarily target entrepreneurs and leaders. Combining his expertise as a medical doctor, economist, and entrepreneur, his talks are diverse and customized to suit the audience.
Cay von Fournier Lecture topics
Creating the future – now or never!
- How to achieve success in the future
- The role of willingness to change as a key to success
- Becoming what we are capable of – envisioning a better world
- Open Mindset: Viewing success and luck as a journey rather than a destination
- Opportunities presented by the new normal
- Becoming a driver of future change
Entrepreneur Energy – the 10 Commandments of Excellence
- Fostering creativity and innovation
- Managing transformation effectively
- Competent corporate management as essential for successful start-ups and sustainable growth
- The hidden champions within the mid-sized sector
- Generating customer enthusiasm through positive team energy
- Ensuring successful business succession
- Creating added value through appreciation, placing people at the center
The path to personal success
- Redefining success
- The influence of a personal mission statement
- 21 life rules for the 21st century
- Gaining 20 extra hours per week through meaningful living
- Significance as a driver of new self-organization
- Effective self-leadership as a prerequisite for leading others
- The seven horizons of goal setting
- Achieving balance in daily life
He captivates his audiences through emotional engagement, expertise, versatility, practical relevance, sustainability, authenticity, and strong personal presence.
Cay von Fournier: Enhancing the employer brand for sustainable company success.
In today’s dynamic work environment, where skilled labor shortages are increasing, the importance of employer branding and strengthening the employer brand is rapidly growing.
The concept of employer branding, first introduced in 1996, goes beyond positioning a company as an attractive workplace; it focuses on attracting and retaining top talent over the long term.
Cay von Fournier: What is employer branding?
Employer branding refers to the strategic and active process by which a company shapes its reputation as an employer among current employees and potential candidates. It encompasses how the company is perceived as a workplace, emphasizing not only the external image but also the authenticity supported by employees’ real experiences.
Employer branding vs. personnel marketing.
Although often confused, employer branding and personnel marketing differ significantly. Personnel marketing is the operational execution of the employer branding strategy, focusing on attracting candidates for vacancies through targeted advertising and recruitment campaigns.
