Bernhard Heusler is an expert in leadership and management, focusing on how you and your team can navigate crises and reach your objectives.
Heusler holds the position of Honorary President at FC Basel 1893, is a Partner at HWH AG, and serves as Co-President of the Swiss Sports Aid Foundation.
Leadership and teamwork occur in various settings—whether in courtrooms, operating rooms, boardrooms, childcare centers, or sports fields. The success of shared goals always depends on the people involved, their responsibilities, and roles.
The conditions and team compositions vary as much as the individuals who combine leadership and collaboration. These diverse personal challenges are what captivate Bernhard Heusler.
He is passionate about sharing his personal experiences, insights, and lessons learned regarding leadership, teamwork, and motivation. Bernhard Heusler inspires and energizes audiences through his presentations.
Bernhard Heusler lecture topics
- A team always wins.
- The key to success: competence and passion
- Intercultural management – leading multinational teams
- Sport & Business – mutual learning and benefits
- Leadership & Motivation – effectively addressing future challenges
Besides engaging presentations and keynotes, Bernhard Heusler provides interactive discussions and workshops. His expertise in teamwork, management, and leadership makes him a highly sought-after sparring partner and workshop facilitator, especially in today’s challenging environment.
Sport and business share parallels, particularly regarding future challenges faced by companies and teams. Every success in sports and every financial gain results from individuals’ efforts, combining their talent, passion, uniqueness, imperfections, and numerous attempts.
Those responsible for leadership and teamwork encounter various challenges in constantly changing situations and team structures. Successfully managing these requires strong personal qualities, including a willingness to self-reflect and foster growth in themselves and others.
Bernhard Heusler & three key topics – experiences, lessons learned & insights
In an open dialogue, Bernhard Heusler and participants concentrate on practical experiences and lessons learned, focusing on the personal development journey of managers. The program avoids fixed formulas or mnemonics, instead using real-life cases as teaching tools.
Together with attendees, Bernhard Heusler examines the attitudes and behaviors of leaders and team members. He places them in specific scenarios and collaboratively develops solutions that benefit the entire group. This approach models and clarifies “learning by doing” for team leaders and those accountable for results during workshops and seminars.
Bernhard Heusler: “Leadership is not about being the best. Leadership is about making everyone better.”
Since 2003, Bernhard Heusler has increasingly engaged with FC Basel 1893. Initially serving as legal advisor to the Board of Directors, he was elected Vice President in 2006 and assumed operational responsibility as Delegate of the Board in 2009. Under his leadership, FC Basel 1893 secured eight consecutive Swiss championships, reached the UEFA Europa League semi-finals and quarter-finals, and qualified six times for the UEFA Champions League.
After studying law at the Universities of Basel and Davis (California) and earning a doctorate in constitutional law, Bernhard Heusler worked as a business lawyer specializing in M&A and IT law, first in New York (1995) and later in Basel at Wenger Plattner. From August 2014 to late 2017, he was counsel at Walder Wyss AG’s Basel office.
Upon taking operational management duties, Bernhard Heusler became the majority shareholder of FC Basel Holding AG. In 2012, he was elected Chairman of both FC Basel 1893 (club) and FC Basel 1893 AG (public limited company). During his tenure, the club’s turnover grew from approximately EUR 40 million (2009) to between EUR 100-130 million (2015/2016). In summer 2017, Bernhard Heusler and the entire management team stepped down, transferring shares in FC Basel Holding AG to new ownership. He was then named the club’s second honorary president in its history.
Bernhard Heusler: A team always wins.
In recognition of his contributions and accomplishments with FC Basel 1893, Bernhard Heusler has received several honors:
- Basel Star (2013), awarded by the “Sternen Komitee” for exceptional services to the city of Basel,
- “Award for outstanding Leadership and Teamwork” (2016), presented by the World Forum for Ethics in Sport and Business at the 2nd World Summit on Ethics and Leadership in Sports, recognizing values-based leadership and teamwork at FC Basel 1893;
- “Ehrenspalebärglemer” (2016), granted by the Sperberkollegium for distinguished services to Basel (since 1976);
- Honorary President of FC Basel 1893 (2017);
- Honorary member of the Swiss Football League (2017)
Bernhard Heusler serves as President of the “Foundation for Sick Children in Basel.” He frequently speaks on corporate and team leadership at business events, management seminars, and academic programs. He is married and has two children.
