Yaël Meier is a Swiss entrepreneur, actress, journalist, and one of the most prominent voices of Generation Z in the German-speaking region.
She co-founded ZEAM, the top Gen Z agency that supports companies like Weleda and Migros in better understanding and effectively engaging young audiences. Her goal is to communicate with young people rather than about them.
“To prepare your company for the future, you must comprehend the next generation. Currently, it is Gen Z that needs to be engaged.”
Yaël Meier Lecture topics
- Insights into Gen Z & Alpha – what drives them and their expectations
- Young, digital, and demanding – how businesses should engage with Generation Z
- The new work environment, new rules – how Gen Z is transforming the labor market
- Next generation marketing – strategies for brands to stay relevant to Gen Z
- Entrepreneurship at 20 – lessons learned on the path to founding a company
- Authenticity is essential – it is a necessity, not optional
Before co-founding ZEAM, Yaël Meier was involved in various creative and media roles. As a teenager, she starred in leading roles in Swiss films such as the dramas “Upload” and “Blue My Mind.”
Alongside her acting career, she worked as a journalist for “Blick,” where she wrote a personal column and hosted a podcast. She also contributed to the SRF YouTube show “Zwei am Morge” and authored articles for several Swiss media outlets.
This media experience and her sensitivity to social trends provided the foundation for her later achievements as an entrepreneur.
Yaël Meier: “Gen Z, currently aged between 13 and 28, represents the future for every business!”
Her book “Gen Z”, co-authored with her partner Jo Dietrich and four other editors, became a SPIEGEL bestseller. Yaël Meier has earned multiple accolades, including recognition as a LinkedIn Top Voice and inclusion in Forbes’ “30 under 30” list.
She is a mother of two and resides in Zurich with her partner.
