Sascha Lobo is an author and strategy consultant focusing on internet and brand communication, working with clients such as Deutsche Messe, Fraunhofer Gesellschaft, and VW.
He delivers talks on various aspects of the digital world, including social media and digital workflows. His primary subjects include digitalization, artificial intelligence, and the consequent economic transformation.
Sascha Lobo: “Ready to Rumble: Europe’s AI Challenge – Still in the Ring or Already Down for the Count?”
Sascha Lobo is an internet entrepreneur and speaker who addresses the digitization of business and society. Since 2011, he has authored a weekly column on Spiegel Online titled “Man vs. Machine,” where he analyzes global events through a digital lens.
Sascha Lobo lecture topics
- Digitalization: The impact of artificial intelligence and genetic AI on the world
- Society in transition: The future outlook for media and creative industries
- “Hello Chatty, this is Sascha…” – Capabilities and limitations of ChatGPT and generative AI
- The state of the nation: Drivers of change in economy, society, and communication
- Future of finance – AI, bitcoins, and fintechs – transformations in finance and insurance sectors
- Digital transformation: AI-driven change in small and medium-sized enterprises – opportunities and challenges
- Artificial intelligence: The next phase of digitalization and strategies to approach it
Sascha Lobo has a definitive stance on artificial intelligence. When comparing disruptive innovations in human history such as the wheel, computers, or the internet, he states: “Artificial intelligence certainly belongs on this list, probably even above them. It is more powerful than many of the mentioned inventions.”
Further keynotes and lecture topics
- The new, radical economy of attention
This topic explores how (social) media, advertising, and digital communication are reshaping the world and their implications for the economy, politics, and society. We live in a media-saturated environment where nearly every advertising campaign requires a social media strategy. Google and Meta/Facebook alone consume about half of the global annual advertising budget. Social media outrage can topple even large corporations. Social media influences election campaigns and public debates, shifting the battle for public opinion entirely online. This lecture explains how these dynamics operate and which economic patterns and tools can be leveraged.
- Digital transformation – How digitization is reshaping the economy and society
Beyond artificial intelligence, the effects of traditional digital transformation remain significant. Key elements include platform economy principles, virtualization, decentralization, cloud computing, and data analysis. This presentation outlines recurring patterns in digital transformation and offers industry-specific advice for economic success.
- The future and trends of digitalization—and how we can prepare for it.
There is broad consensus that the future will be digital and interconnected. But how will society and the economy evolve? Which technologies will become dominant, and which will fade quickly? These presentations describe future lifestyles, work, and behaviors, and how to harness the potential of these changes effectively.
- E-Health – the digital body: How the medicine of the future is emerging
Health has become a digital lifestyle, with increasing use of sensors on and inside the body. Simultaneously, digitalization and AI are driving breakthroughs in research, diagnostics, and treatment. Innovations like CRISPR-Cas9 gene editing and the protein folding AI AlphaFold are enabling possibilities once thought impossible, such as personalized medicine. This talk provides an overview of the complex intersection between digitalization and health, with options to focus on specific areas upon request.
- NEW WORK: More than just having the office in your jacket pocket – How digitization is transforming work and how to respond
The changes in the workplace are evident, but their full impact is complex. Effects range from employer branding to digital education, infrastructure, and real estate. This presentation highlights the significant challenges facing nations and the world, outlining essential investments and educational priorities for companies, policymakers, and society.
Sascha Lobo: “I would put AI on at least the same level as the industrial revolution.”
Artificial intelligence is proving its strength, showing that creativity and empathy are no longer exclusively human traits. It is already transforming various industries, defining general artificial intelligence, distinguishing AI from humans, and outlining how companies must adapt.
For Sascha Lobo, it is evident that companies require a clear AI strategy and dedicated AI departments. While not everyone must adopt AI immediately, he believes AI will permeate the entire economy without question.
Alongside co-authors such as Holm Friebe, Kathrin Passig, and NEON, Sascha Lobo has authored non-fiction books on work, the internet, and society. His first novel, Strohfeuer (Straw Fire), was published in 2010. In 2006, he received the Grimme Online Award, the Erik Reger Literature Prize (promotion prize), and other honors for the community blog Riesenmaschine.de.
Sascha Lobo resides in Berlin and online with his wife and three children.
