To enhance service, inspiring people is essential – and Sabine Hübner excels at this.
She is deeply committed to dedicated employees and passionate customers. She practices what she advocates on stage: through her consultancy firm forwardservice, she supports companies in boosting their customer orientation and embedding a strong service mindset throughout all levels.
Her presentations skillfully combine professional knowledge, vivid examples, and a good dose of humor. They resonate with audiences, foster optimism, and ignite enthusiasm for fresh viewpoints and a lasting service culture, both internally and externally. Sabine Hübner has earned numerous accolades and is recognized among the top 100 trainers and influencers. Her books, blogs, and podcasts have a significant influence on how many perceive service.
Sabine Hübner Lecture Topics
A Sabine Hübner presentation is far from ordinary. She tailors the content specifically for each event, carefully choosing messages and examples. She merges a ‘broader perspective’ with attention to the industry, audience, and event context. The various thematic modules can be combined.
- WOW! always begins with attitude. The basis: attitude and self-perception
- Service culture originates at the top. The foundation: leadership and culture
- Simplify digitally. Connect personally. The framework: digitalisation and the future
- Empathy generates resonance. A subtle power in business. The engagement: encounter and relationship
- Service creates differentiation. The approach: differentiation and competitive advantage
- From experience to WOW! experience. The evolution: productivity and joy
Structure / Methodology:
Customized rather than generic. Content, examples, and messages are thoughtfully chosen to meet your specific requirements.
Experience leads to understanding. Short interactive segments help participants engage with the theory in an enjoyable way.
Direct and impactful. Memorable, thought-provoking ideas offer fresh perspectives and lasting insights.
Powerful visuals. Large images with concise core messages ensure the content is well retained.
Practice over theory. Entertaining, humorous, and authentic examples from 25 years of consultancy and business experience inspire a passion for service excellence.
Appropriate tone with sensitivity. Clear, respectful, and motivating – sensitive topics are addressed confidently and on equal terms.
Encouragement to apply. The audience receives practical recommendations for everyday implementation.
What distinguishes Sabine Hübner:
- For 25 years, Sabine Hübner has inspired audiences on stage, within organizations, and through dialogue with leaders and teams, spanning SMEs and major corporations in the DACH region.
- She has a deep understanding of corporate cultures, team dynamics, and customer needs, and knows how to integrate these elements effectively.
- She advocates meaningful digitalisation of service, consistently emphasizing empathy, resonance, and attitude, recognizing that analogue and digital must work together.
Sabine Hübner addresses attitude and service, and the outcomes they generate: customer focus and employee retention, productivity and ‘Human Moments®’, loyalty and value creation. Her goal is to think from the outside in, to act wisely from the inside out.
Customer feedback:
“I couldn’t have wished for a better expert – we truly appreciated your responses.” – RTL-Extra editorial team
“It’s fantastic when polished rhetoric, extensive life experience, and deep expertise combine with wit and conviction. An outstanding presentation!” – Dr Gesa Heinrichs, Otto Group
“You are absolutely right: service is an attitude with no alternative! You have completely convinced us!” – Stefan Paffrath, Mitteldeutsche Zeitung Media Group
“Simply outstanding! Intelligent, forward-looking, motivating, and wonderfully lively! A direct hit for both heart and mind.” – Gretel Weiß, dfv Mediengruppe
“…it was wonderful, entertaining, humorous, and captivated the entire audience. Despite high expectations, it exceeded them!” – Rebecca Lay, Tchibo
“Ms Hübner was brilliant – a ‘woman of conviction’!” – Patrick Warmbier, Novitas BKK
