Andreas Hackethal ranks among Germany’s foremost authorities on personal finance, financial well-being, and the evolution of financial advisory services.
Those interested in understanding how individuals think and behave regarding money—and how to improve financial decision-making—should not overlook Andreas Hackethal.
As a professor at Goethe University Frankfurt, director of the Center for Financial Studies, author, and founder of the financial planning app Seasn, he merges academic rigor with practical advantages for individuals, businesses, and financial organizations.
His presentations reveal why financial choices are seldom entirely rational—and how people can still enhance their financial decisions. Hackethal discusses how to accumulate wealth today, realistically plan for financial independence, and why banks, insurers, employers, and educational institutions must reconsider their approach to money. He translates advanced research into practical insights for daily life, consulting, customer experience, and strategy in a well-grounded, accessible way, often providing numerous “aha” moments.
Andreas Hackethal – Presentation Topics
- The New Keys to Financial Success
How individuals today create and safeguard wealth while making improved financial choices.
- Financial Well-being
The origins of financial stress—and how employers, financial service providers, and individuals can effectively address it.
- The New Tectonics of Investment Advice
Why trust alone is insufficient, and how measurable customer value is becoming the key to success.
- Digital. Emotional. Informed?
The impact of social media, finfluencers, and AI on customers’ financial behavior.
- My Financial DNA
How personality, background, and psychology influence our relationship with money.
- The Success Factors of Modern Financial Education
Why conventional financial education often falls short—and which new approaches genuinely engage people.
After studying in the United States and completing his doctorate and postdoctoral qualification in Frankfurt, he spent ten years working as a banker and management consultant on both national and international projects. Since 2008, he has held a professorship in personal finance at the House of Finance at Goethe University Frankfurt. He has chaired the BaFin Advisory Board, served on the Stock Market Experts Commission at the Federal Ministry of Finance, and currently advises organizations such as the World Economic Forum and the European Commission.
His research is published in top international journals, including the American Economic Review and the Journal of Finance. Central to his work is a question relevant to businesses, policymakers, and households alike: How can individuals make better financial decisions—and what roles do advice, digital tools, psychology, regulation, and education play in this process?
Through his financial guide “Dein Financial Lifestyle Code” and the free financial education and planning app Seasn, Hackethal makes academic findings accessible to a wide audience. He regularly contributes as an expert to ARD, ZDF, SAT.1, SPIEGEL, ZEIT, FAZ, and Handelsblatt.
On stage, Andreas Hackethal blends academic depth with clear communication, relevant examples, and practical insights. His presentations are analytical, motivating, and customized for various audiences—from exclusive client events and executive or sales meetings to large conferences. His ability to explain complex topics in an understandable, engaging, and effective manner is evidenced by over 30 teaching awards, the title of “Germany’s Professor of the Year,” and outstanding participant feedback.
