Lars Behrendt is the Founder and CEO of the innovation agency Granny&Smith. He is also a bestselling author, consultant, influencer, keynote speaker, and coach.
He shares his extensive knowledge and over two decades of hands-on experience in innovation development and methodology through lectures and workshops. His speaking engagements include major tech conferences such as TEDx, IFA, CES, CEBIT, and other prominent events.
Having completed more than 700 projects, he has advised many leading companies in the German corporate sector, including Airbus, Daimler, Schaeffler, and BLG. Additionally, Lars Behrendt teaches innovation methodology at institutions such as Jacobs University Bremen, University of Applied Sciences HAW Hamburg, University of Oldenburg, and Jade University.
Lars Behrendt Lecture topics
- Why is risk intelligence essential for innovation?
How intelligent risk-taking can unlock new growth opportunities - One week is sufficient!
Taking an idea from concept to market within just one week. - What causes implementation barriers?
Escaping the strategy trap - How can I become and remain innovative?
Understanding what truly drives innovation and what does not - The myth of innovation culture – from someone who genuinely tried.
A candid account of efforts to become more innovative and the harsh realities encountered.
Test before Invest.
Innovative ideas are abundant, but successfully launching them in the market remains a significant challenge. Large corporations, in particular, often struggle to bring innovations to market due to their size and structure. This is where Granny&Smith, as an Innolab, offers its support.
The story behind
Before taking a bold step, Lars Behrendt had already achieved market success with his innovation company Granny&Smith.
Despite investing substantial resources into his own innovation culture and only attaining average results, he decided to abandon all previously learned processes and methods, dismantling his company to rebuild it from the ground up.
After seven years, numerous sleepless nights, and many difficult experiences, Lars Behrendt and his team created a completely new innovation approach.
Innovation does not have to be expensive or time-consuming.
Within just one week, he develops realistic new products and takes them directly to market, collaborating with Germany’s most innovative companies to create new business models, products, or services in series.
Test. Learn. Build.
Behrendt is revolutionizing the industry. Learn instead of fail!
Today, Lars Behrendt is not only an entrepreneur but also a bestselling author, international keynote speaker, and LinkedIn influencer. He bridges the gap between ideas and markets and serves as a living example of continuous innovation for himself and his company.
The Book – The Bestseller
“Get Real Innovation” explores how to build a genuinely innovative company and why this is so challenging.
Innovation drives business success today. What do the most innovative companies like Google, Amazon, Tesla, and many startups have in common? What methods do they employ? How can others achieve similar success? And what common mistakes should be avoided?
Drawing on over 20 years of practical experience in innovation development, Lars Behrendt uses real, concise, and practical examples to help readers explore these questions and find answers.
