Felix Behm has spent more than a decade working with younger generations and is acknowledged as a top expert on Generation Z.
He began his career at a healthcare company with 3,500 employees and has held various roles bridging schools and businesses. His experience includes working as a career guidance coach directly with young people in schools, as well as serving on multiple examination boards and organizations focused on youth and the labor market.
In 2016, Felix Behm launched his own consultancy, advising companies across different industries on HR topics related to marketing and nurturing young talent. He has also conducted training sessions for several seminar providers. Since 2020, he has been a lecturer at the University of Applied Sciences in Hamburg. Additionally, he contributed for five years to the Funpreneur project at the Free University of Berlin, supporting students in creating their own companies within six weeks. In 2021, he published his first book ‘Generation Z begeistern und binden’, aimed specifically at trainers. His second book on Generation Z was released in 2024.
Felix Behm Lecture topics
- Gen Z & AI – Humans, Machines and the New Generational Contract
The first genuine AI generation has arrived – and the next is already growing up.
Generation Z is the first cohort to naturally incorporate artificial intelligence into their daily routines. Whether in education, work, or social media, AI has become their companion, creative collaborator, and reality filter.
It is evident that Generation Alpha will be even more deeply connected to AI, growing up in a world with smart assistants, personalized content, and automated decision-making as the norm.
What implications does this have for companies, leaders, and organizations? What are the expectations of younger generations, and how can AI be leveraged to create opportunities rather than fears?
Presentation contents:
1. Generation Z in the AI era
- How Gen Z integrates AI seamlessly from school to the workplace.
- Differences between ‘digital natives’ (Gen Z) and ‘AI natives’ (Gen Alpha).
2. Opportunities & challenges
- Enhancements in creativity, efficiency, and new learning and working methods.
- Risks including dependency, misinformation, and skill degradation.
3. Social media & identity
- AI-driven content, avatars, and the culture of filters.
- The growing importance of authenticity and trust for Gen Z.
4. Expectations of companies
- Transparency in AI usage.
- Organizational culture and leadership in adapting to new technologies.
5. Looking ahead: From Gen Z to Gen Alpha
- Why Generation Alpha will be even more influenced by AI.
- Preparations organizations should make today.
Benefits for you:
- Inspiration for sustainable collaboration between humans, machines, and generations.
- A comprehensive understanding of how Gen Z and Gen Alpha engage with AI.
- Practical ideas for leadership, HR, and organizational approaches to responsibly manage AI.
Further lecture topics:
- Generation Z & Alpha – What motivates them and how to unlock their potential
Currently, one in three companies struggles to find enough qualified junior staff. This presentation covers what it takes to attract and successfully manage Generation Z.
- Winning over the next generation of customers
What importance do product sustainability, company authenticity, and the shopping experience hold for younger generations? Companies need answers to these questions to effectively attract young customers. Felix Behm explains the key factors to winning over Gen Z and Alpha as consumers.
- Generation clash – understanding and bridging differences with humor
Whether as a parent, employee, or youth representative, this keynote highlights the challenges and opportunities in interacting with different age groups, helping you better understand younger generations, such as your own children.
Felix Behm’s expertise is sought after by TV, radio, and print media. His podcast ‘Generation Z-Talk’ has reached thousands of decision-makers and managers. He has been engaged by DAX companies like Deutsche Bank, DB Schenker, and the Federal Ministry for Economic Affairs and Climate Protection. In 2022, he was named German Public Speaking Champion by Toastmasters International.
Felix Behm is also a father to a teenage daughter and personally understands the challenges faced by Generation Z.
