Dr. Hubertus Porschen ranks among Germany’s foremost keynote speakers on artificial intelligence within the SME sector. Since 2013, he has presented over 600 lectures covering AI, digitalisation, innovation, and entrepreneurship.
His background includes a PhD in Economics from the University of Marburg, founding eleven companies (including three that did not succeed), serving as Federal Chairman of the Young Entrepreneurs from 2015 to 2018 (three terms), and being a member of the Supervisory Board of Bensberger Bank since 2019.
In 2018, his book “Digital Suicide” was released by Status Verlag. Currently, Porschen leads two companies: Dr. Hubertus Porschen GmbH and AI Transformation Partners GmbH.
He is known for the 30/70 rule: 30 percent technology, 70 percent culture.
Hubertus Porschen Lecture topics
AI: A Key Issue for SMEs
- How owner-managed companies convert AI into tangible value creation. Emphasizing 30% technology and 70% culture, avoiding frequent tool changes.
AI for Decision-Makers
- Designed for C-level executives, board members, and managing directors: identifying where AI drives competitive advantage, where it does not, and where immediate decisions are necessary.
AI Strategy
- Moving from testing tools to establishing a solid roadmap. Prioritizing use cases and determining necessary organizational structures.
Leadership in the AI Era
- Guidance for leaders on managing situations where employees have been using AI extensively and shadow AI is developing within the organization.
AI in Negotiations
- Exploring how AI transforms preparation, argumentation, and negotiation methods across SMEs and executive levels.
AI in Sales
- From generating leads to closing deals: where AI enhances sales teams and where it acts as a black box that should be approached with caution.
Digitalisation & Germany’s Digital Lag
- The keynote based on the book Digital Suicide. Analyzing why Germany’s digitalisation efforts have failed and how AI intensifies existing weaknesses.
Digitalisation, Artificial Intelligence, Technologies & Tools in Business
Digitalisation represents one of today’s biggest challenges. In Germany, both public administration and SMEs lag behind, often focusing more on risks than opportunities. Hubertus Porschen delivers engaging foundational knowledge on digitalisation and encourages proactive approaches to develop effective strategies.
He illustrates how AI is transforming traditional business models and opening new possibilities, stressing the necessity of AI expertise for future competitiveness. Through concrete examples and best practices from various sectors, he demonstrates successful applications of AI and ChatGPT in customer service, marketing, and sales.
His keynote also provides strategies for the sustainable integration of AI, helping attendees plan and implement long-term solutions. Participants receive practical advice on adapting their business models to fully leverage AI, fostering optimism and motivating active adoption of new technologies.
“Companies only change when people change.”
His presentations are recognized for their practical and inspiring style, often candidly addressing challenges and proposing solutions to promote innovation and entrepreneurship. Dr. Hubertus Porschen also conducts regular webinars and online courses to update executives and entrepreneurs on the latest AI developments and applications.
His expertise and dedication make him a highly sought-after consultant and speaker, assisting companies in successfully navigating digital transformation challenges. His talks combine compelling storytelling, deep insights into AI technologies, and effective engagement at customer events, meetings, and conferences.
